Social Media Supercharge for Scrumptious Stacks
Client Background:
Scrumptious Stacks is a street food dessert business based in the West Midlands, specialising in delicious crumbles with a British and locally sourced ethos. Founded by Amy, Scrumptious Stacks regularly trades at popular venues such as Digbeth Dining Club across multiple locations, Herbert’s Yard, and also offers bookings for weddings, parties, and corporate events.
The Challenge:
In June 2024, Amy, the founder of Scrumptious Stacks, approached us at Zebra PR after being referred by a loyal client, Rachel Robinson from Mawley Milk. Amy’s business was thriving, with growing demand at events and festivals. However, her increasingly busy schedule meant she had little time to dedicate to managing her social media channels. She wanted to maintain a fun, engaging, yet professional presence online, especially on Instagram and Facebook, and was eager to establish a presence on TikTok.
Our Remit:
- Instagram and Facebook supercharge
- TikTok account setup
- Wedding and party menu design
Amy’s vibrant personality is a major part of the Scrumptious Stacks brand. Our goal was to ensure her creative and bubbly character came across on social media while highlighting the business’s core values of using British, locally sourced ingredients. We were tasked with creating visually consistent content that struck the balance between professional branding and the fun of indulging in scrumptious desserts.
The Strategy:
- Content Planning & Creation: We provided Amy with a content list, encouraging her to capture authentic moments at her events and behind the scenes. From there, we focused on increasing short-form video content and promoting user-generated content. The inclusion of happy customers enjoying their crumbles added a personal touch, reinforcing Amy’s passion for bringing joy through desserts.
- Instagram & Facebook Supercharge: We set out to increase engagement, focusing on building an active and interactive community. Our content strategy emphasised a mix of professional food photography, behind-the-scenes videos, and testimonials from happy customers.
- TikTok Start-up: Recognising the growing importance of TikTok, we launched the platform for Scrumptious Stacks. This included experimenting with fun and dynamic content to showcase the brands playful side and Amy’s personal story.
- Event-Based Content: Linz attended the Three Counties Food & Drink Festival in Malvern to capture content, including video interviews with Amy. She shared her journey, the story behind her use of local suppliers, and her favourite business moments, which resonated well with her audience. We also created a relatable ‘bloopers’ video from the outtakes!
The Results:
In just 30 days, entirely organically, we saw significant growth across all platforms:
- Instagram: A following increase of 139, reaching 7,932 individual accounts, with 87 click-throughs to the website.
- Facebook: An initial reach of 497 accounts.
- TikTok: We launched the account with 10 posts, receiving 150 likes and gaining 18 followers within the first month.
By 8-weeks of the social media supercharge, these numbers doubled:
- Instagram: We reached 14,590 individual accounts and saw continued growth in followers and engagement.
- Facebook: The reach expanded to 751 accounts.
- TikTok: Gained additional traction as more content was added.
Amy’s customer base continued to grow, with more people discovering and booking Scrumptious Stacks for weddings, parties, and events. Our efforts not only increased social media engagement but also translated into greater visibility and website traffic for Amy’s business.
Why a Social Media Takeover by a Marketing Professional is a Smart Investment:
Running a successful business requires focus and time, and managing social media can often take a back seat. A social media takeover by marketing professionals like Zebra PR allows business owners to continue concentrating on operations while experts ensure their brand is consistently visible, engaging, and professional across digital platforms. With a keen understanding of content strategy, platform algorithms, and audience engagement, professionals can rapidly grow an online presence, driving both brand awareness and direct business results, as demonstrated with Scrumptious Stacks.
Client Testimonial:
“Just wanted to say a massive thank you for all your hard work over the last few months. I love the new branding styles on the page. They look fab. All the videos look amazing, such good edits. And finally I have an up and running TikTok! Anyway a massive thank you from me for all your efforts and contributions. There’s some great content on there now. The stats have gone up massively. I will definitely recommend Zebra PR to people and will definitely shout you guys up when I need some more help with the brand. Thanks again for everything and all your hard work.”
Conclusion:
The Zebra PR social media supercharge helped Scrumptious Stacks enhance its online presence, engage with a broader audience, and boost bookings for events. By understanding the heart of Amy’s business and translating it into authentic, engaging social media content, we brought her vision to life while letting her focus on doing what she does best—creating mouth-watering crumbles that bring smiles to people’s faces.
