“We live in times in which ordinary people can do amazing things using the right tools”
We believe that the right marketing, executed in the right way, can make your business thrive.
Our expertise lies in full-service marketing, which has become the cornerstone of our reputation. With years of experience, we are passionate about delivering tailored marketing solutions that drive results. At Zebra, we take a “foundations first” approach, working with you on a bespoke basis to ensure your marketing strategy aligns with your business goals.
The possibilities for enhancing your marketing are limitless. We’ve carefully selected the services we love, so you can know we are working on your marketing with the utmost commitment.
Imagine having the freedom to focus on what you love most in your business, while the Zebra team takes care of the rest.
SOCIAL MEDIA MANAGEMENT
Social media is an incredible way to connect with your audience, boost sales, and raise brand awareness—all in a cost-effective way. With over 4.8 billion users worldwide, almost 90% of customers checking out social media of businesses they’re considering and platforms like Instagram driving 72% of purchasing decisions, it’s a must-have tool for businesses.
If you’d rather focus on your day-to-day without worrying about posts, algorithms, and daily community building, outsourcing could be your solution. It’s often more affordable than hiring in-house, and our tailored packages ensure your business stands out and delivers results.
Want to tap into this massive potential? Let’s chat about how we can take your social media to the next level!
Social media services include:
GROUP & 1-2-1 TRAINING
We believe a combination of in-person and virtual training sessions works best. We LOVE the buzz of a group session, with interaction from everyone in the room helping each other. We also LOVE the way in which online webinars offer flexibility and can reach so many people within a short timeframe and how everyone can chat and network.
We deliver training on a wide range of marketing topics, including:
We work with businesses on a 1-2-1 bespoke basis, we regularly organise events you can book onto, or we love to be invited into organisations to deliver sessions to teams.
CONTENT CREATION
Creating high-quality, consistent content is critical to the success of any digital marketing strategy. In today’s crowded digital space, good content helps you stand out and build meaningful connections with your audience. It’s not just about filling a website, social feed, or newsletter; it’s about offering value that resonates with your target customers.
Good content shows your audience that you understand their needs and concerns. It helps build trust and credibility, both of which are key to converting leads into customers. Whether it’s informative blog posts, visually appealing images, or engaging videos, every piece of content should reflect your brand’s values and voice.
Video content, in particular, has become a game-changer in digital marketing, with studies showing that over 80% of consumers are more likely to engage with brands that use video. Consistency isn’t a very exciting word but it is a pillar of success when it comes to content.
Our Content Creation Days are a great way to build a bank of content, ensuring you have plenty to keep you going! We’ll have a chat with you to establish where you are at and your goals, we then prepare a brief for the day. On the day we’ll come along to the agreed location with all of our equipment and capture away!
- Content Creation Days – £275+VAT for a half day, £475+VAT for a full day (plus travel)
- Videography
- Photography
MARKETING STRATEGY
Are you feeling a bit stuck with your marketing?
Maybe you’re not too sure who you’re targeting right now?
Confused about where your customers are going to find you?
Perhaps you need a bit of a refresh and rethink on your business and what it stands for?
Do you have an epic new product but you’re not sure how to launch it?
Gaining clarity and having a vision, with a plan of action makes the WORLD of difference in your confidence to market yourself. We will work with you to produce an effective, realistic and actionable marketing strategy that’s ready for you to implement, or if you prefer, we can put it into action with you.
EMAIL MARKETING
Email marketing is a brilliant way to communicate with your customers and be sure it’s landing directly in the inbox of someone that WANTS to hear from you!
With over 4 billion daily email users globally, it remains one of the most popular digital marketing tools. It also has a higher ROI in comparison to other marketing channels – it’s estimated that for every $1 spent on it, the average return is $36.
The good news is your customers like it too – 72% of consumers say they prefer email as a primary means of communication from businesses and 60% of consumers say that emails directly influence their purchasing decisions.
If used effectively it can boost sales, drive traffic to your website or social media and really show people who you are. It is a great tool for providing value to customers and converting potential customers to paying ones. Consistency is key and you need to send out good information, regularly. If you don’t have the time to give it the attention it deserves, or maybe you simply don’t enjoy writing – let us do it for you!
Our email marketing service include:
Monthly emails designed, written and sent out to your audience – £125+VAT
Set up of an email marketing platform, uploading of contacts and creation of an on-brand template to use – £125+VAT
Landing page creation – from £50+VAT dependent on requirements
If you don’t have an existing email database or you need to grow it, we can work with you to establish lead magnets and other methods for capturing email data o you can grow your list. It’s never too late to start!
BRANDING AND DESIGN WORK
Investing time to get your branding right is so important. Your brand is SO much more than just a logo. It’s your promise to your customers.
If you need to establish your brand, or you’ve fell out of love with your existing branding, we will work with you to establish your foundations – who you truly are as a business. Your personality, your values, your tone of voice, your mission and your ideal customer all form a part of your brand. Then we can move onto the visuals and develop a brand with you that you will LOVE for years, and that can evolve with your business into the future.
It may be that you have a visual logo or colours that you love, but you need to get clarity on your messaging and communication to customers – this is all a part of branding. This means that working together on your branding is often through a combination of conversations about your business and design work.
If your brand is established we can create marketing materials for you including business cards, flyers, brochures, newsletters and more.
Full branding packages are from £350+VAT.
Ad-hoc design work from £50+VAT.
If you need to establish your brand identity prior to commencing design work, a VIP Day would be a perfect option.
We’d love to speak to you about your branding and design requirements. Check out a case study from a previous branding client here 🌟
“Linz and the team at Zebra PR have been outstanding in assisting with the setting up of my new permanent makeup business. They have advised on branding and developed my aftercare instructions. They are all very approachable and are willing to listen and also explain marketing strategies in a simple way. I will definitely be using their expertise to help consolidate and grow my business! Thank you so much for all your help – it’s been so much fun! Coming up with ideas I would never of thought of, which is exactly what you want from your marketing company. Young, sassy, and full of enthusiasm!” – Jules Windsor Permanent Make Up
COPYWRITING
We love writing, and we take pride in carefully crafting words that reflect your brand’s unique tone of voice, ensuring your message resonates with your target customers.
Language is incredibly powerful. It stirs emotions, influences decisions, and shapes perceptions. With blogging making a major comeback, LinkedIn engagement at an all-time high, the need to stand out on social media, and email marketing offering one of the highest returns on investment (ROI) of any marketing channel, there has never been a better time to focus on your business’s written communications.
The right words can elevate your brand, create meaningful connections, and ultimately drive business growth! Let’s get serious about making your business voice heard.
Our writing services include blogs, articles, press releases*, website copy, newsletters, social media captions and more.
*We also offer a PR service where we can liaise with you to create editorial content and also distribute releases and articles.
PR AND MEDIA BUYING
Our PR and media buying services are designed to amplify your brand’s message, enhance visibility, and connect with your target audience in a meaningful way.
Public Relations is not just about managing your image; it’s about crafting compelling narratives that resonate with your audience. With the right PR strategy, your brand can gain credibility and trust, ultimately driving customer loyalty. By leveraging editorial and advertorial placements, we help position your business as an industry leader, ensuring your message reaches the right people at the right time.
Editorials: Editorial content offers your brand the opportunity to share your story in an authentic manner. This type of coverage not only enhances your brand’s visibility but also builds credibility, as it is perceived as unbiased information.
Advertorials: Advertorials combine the informative nature of editorial content with the promotional benefits of advertising. They provide a platform for your business to share its expertise while subtly promoting products or services. This dual approach engages readers and encourages them to take action, whether that’s visiting your website or making a purchase.
Media Buying: Effective media buying involves strategic placement of your content in key publications and platforms where your target demographic is most active. This targeted approach maximises the impact of your advertising budget and enhances overall marketing effectiveness.
With the right guidance, businesses can achieve increased brand awareness, improved customer engagement, and ultimately, greater sales.
Let us help you tell your story. Contact us today to learn more about how our PR and media buying services can benefit your business.