Why Perfectly Imperfect Content is the New Must-Have

We’ve all seen it. The slightly shaky iPhone Reel. The unfiltered behind-the-scenes TikTok. The casual Story filmed in one take. This kind of content has exploded, and not just for small businesses. Even global names like Marc Jacobs are embracing the “perfectly imperfect” trend, swapping studio shoots for phone content that feels real, relatable and human.

At Zebra PR, we absolutely love this shift. We’ve seen first-hand through our work with clients how content that features real people, real moments and real stories consistently outperforms overly polished graphics.

The rise of ‘real’ content

For years, marketing was all about the perfect shot, the polished video, the sleek graphic. But the way people engage with content has changed. Audiences want honesty. They want behind-the-scenes glimpses. They want to connect with the people behind the brand — not just the product.

It’s why our content creation days at Zebra PR have become one of our favourite ways to support clients. These days are all about helping you capture that real, engaging content — but doing it with structure, strategy, and accountability.

Real doesn’t mean random (or rubbish)

Now, let’s be clear. Just because content is filmed on your phone and isn’t chasing ‘perfect’, this doesn’t mean it shouldn’t still look good. Lighting matters. Framing matters. Sound matters. And, most importantly, clarity of message matters. We’re big believers that content should feel easy and natural, but still have a purpose.

Whether that’s helping a client create Reels in a way that feels comfortable for them, or working through content ideas at a VIP Day, our goal is always to create content that connects, without the overwhelm.

The power of phone content (done well)

Think about the brands you follow online, it’s rarely the glossy ads that grab your attention. It’s the quick explainer video, the day-in-the-life Story, the founder speaking directly to camera.

Phone content wins because it feels intimate and immediate. But phone content that’s thoughtful, intentional and aligned with your brand? That’s where the real magic happens.

This is why our content creation days have such a clear outcome focus. We don’t just turn up and hope for the best. We plan. We storyboard. We know what we want to capture. And then we create space for the fun, spontaneous moments too.

Helping our clients get it done (without the stress)

One of the biggest challenges we hear from business owners is knowing what content to create, and actually getting around to doing it. That’s where having us in your corner makes all the difference.

We bring the ideas, the accountability, the guidance (and yes, sometimes the tripod!) so that creating content becomes something to look forward to, not dread.

If you want to see how we approach this for ourselves, be sure to follow our social media pages where we regularly show our behind the scenes at content days!

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Ready to create content that feels like you?

If content creation has felt overwhelming, stuck or just a little bit awkward, we’d love to help. You can learn more about how we work on our About page, browse all our latest insights on our socials, or get in touch to chat about what support might work best for you.

Whether that’s through a VIP Day, strategy creation, or if you’re ready to get snap happy with us — we’d love to help you show up in a way that feels easy, authentic, and perfectly imperfect.